Race Don’t Chase simply means that in an economic downturn, when your revenues begin to fall off, you cut expenses FASTER than the numbers you’re getting about revenues suggests you should. Rather than getting data about last month’s spending and then spending less than last month’s revenues THIS month, you make your expenses RACE your revenues to the bottom, hoping that they beat them there. If your expenses drop faster than your revenues in a down market, you can actually improve your resources in a down market. (Resource: For more on business and management ideas, visit
www.manager-tools.com, where Race, Don't Chase was recently discussed at length.) Kevin